UXSG Conference 2014 – Keynote #1
Jin Zwicky – Beauty and The Bank
Beauty is human being?s most innate instinct. Beauty is the promise of happiness, a celebration of life. Why does beauty matter in the business, more so in banking?
What are the traits of beautiful business? How UX can create more beauty in the business?
Jin Zwicky is a design strategist and practitioner, executing simplicity and beauty in financial services industry. She is currently the Vice President, Group Customer Experience at OCBC Bank, leading bank?s top priority initiatives for retail and premier banking businesses. She enables power of design to drive business success and to cultivate design as a organizational capability and culture.
Before joining OCBC Bank, she spent 10 years in Switzerland. She set and executed customer experience strategy at Credit Suisse Private Bank. Prior to that she helped leading pharmaceutical companies as a consultant in improving their user experience.
She studied Visual Communications and Product Design and received a BA Art and Engineering from Handong University in South Korea where she grew up.