Curated by Yan Ling Tan
Thanks for the great discussions yesterday!
Ours was about the process of moving from
Research Activities –> Discovering the Insight –> Creating tasks for Developers/Copywriters/Designers etc.
1) RESEARCH ACTIVITIES –> INSIGHT
a. Start with business questions at the start of the research activities. (How can the UX support the business objectives?)
b. Start with research questions at the start of research activities (What do I want to find out in this research phase?)
c. Notice patterns exhibited during the research phase
d. Document these patterns into mindmaps/themes to have a clearer idea of the buckets
e. Insights should answer the business questions and research questions set out beforehand
2) INSIGHT –> TASK
a. Ensure seamless flow of the process by having people who straddle the fields. E.g at the start of the phase, have someone who can straddle both client requirements and understand internal team workings/boundaries, at the middle of the phase, ensure there is someone who understands the users and also understands the developers/designers’ work etc. enough to explain it to them or guide them on specific tasks. This prevents creating a vision that is too ‘beautiful/perfect’, which might not possible/feasible in that timeline/cost.
b. Create a product roadmap that achieves the business objectives before moving to the tasks.
3) OTHER INTERESTING THOGUHTS
It is actually more of an Iterative process of research activities –> insight –> tasks –> research –> insight –> tasks (and it goes on…)
4) RESOURCES FOR REFERENCE
www.romanpichler.com, which covers business models, product roadmaps and product canvases.