A lot of times, UX is treated as subject of knowledge in the eye of organization & respective management. This holds true in early phase of adoption where returns are maximised. When times go by, this will hit a return bottle-neck and when designers/practitioners start realising they can achieve more by transforming an organization to view UX differently. Instead of viewing it as a subject matter knowledge, organization can choose to take a more holistic approach by building a UX culture within the company. There will be tremendous business benefits associated with so. Therefore, I hope to bring this topic to an awareness for all practitioners to build such cultures within their groups, organisations, and eventually bring it up to the society level and bigger level.
Takeaway from Discussion
- UX cultures have more long term and greater impacts in organization. It is important for organization to focus on building an UX culture in organization on top of getting appropriate tools and methods.
- UX cultures and appropriate tools corroborate each other, like a chicken and egg in today business context. For instance, trust is built between designers and other function owner when proper methods and tools are used to generate value added products and services. At the same time, organization with embedded UX cultures enabled more appropriate tools and methodologies to be used.
- In school, design and UX thinking are, if not should be, embedded in relevant course content. This is happening right now in some countries/schools.
- UX methods and tools can be separately taught in appropriate context/sector when required. Equipped with proper design/UX thinking, students will be able to grasp the concepts quickly.
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